Global airline club Oneworld is looking forward to welcoming "on board"
Kingfisher Airlines in early 2012 despite the Indian carrier's recent
troubles, according to an Economics Times report by Binoy Prabhakar.
A
spokesman for Oneworld, which includes British Airways, Iberia, Cathay
Pacific and American Airlines, said Kingfisher is "making excellent
progress in its Oneworld implementation programme". He said Oneworld
would soon confirm a precise date when Kingfisher would join the club.
Kingfisher
has cancelled nearly 50 flights a day since November 8, 2011 - the
cancellation will extend to December 15, 2011 - to overcome a severe
cash crunch. The carrier is saddled with debt running to more than Rs
7,500 crore and its losses more than doubled to Rs 468.88 crore in the
September quarter from a year ago. “The airline industry the world over,
not just in India is facing severe challenges at present, with high oil
prices, a fragile economy and many other difficult issues to confront,”
said the spokesman.
The implementation programme, according to
Oneworld, is a complex project, covering virtually every facet of
airline activity and takes 18 to 24 months to complete. It involves
integrating all the recruit's IT systems to member airlines, bringing
its customer service, frequent flyer and distribution processes in line
with Oneworld "standards" and "culminating in what will be the biggest
training and communications programmes in the airline's history".
A
Kingfisher spokesman said the airline has been executing the
implementation programme since last year. Kingfisher, he said, will join
Oneworld in the first quarter of 2012. "Everything is on track."
Kingfisher signed an MoU with Oneworld in February 2010. In June 2010,
the Ministry of Civil Aviation approved the alliance, a key condition
for the alliance to consummate. For passengers, the lure of boarding an
airline that is part of a global alliance is frequent-flyer points and
comfortable lounges. But access to cheaper fares - the reason regulators
encourage such alliances - remains iffy.
Oneworld said members
of Kingfisher Airlines' King Club will be able to earn and redeem
rewards across the alliance's network 800 destinations in some 150
countries. Kingfisher flies to eight foreign destinations. In August
this year, Air India was denied entry into Star Alliance, which said the
national carrier failed to meet its conditions. Air India has refuted
this.
On Kingfisher's entry, the Oneworld logo will be added
alongside that of the airline everywhere it appears - from its aircraft
fuselages, to airport signage, stationery and name tags.
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