Etihad Airways has signed a new multi-million dollar agreement to extend to 2019 its naming and marketing rights for Melbourne’s Etihad Stadium, the city’s premier sports and entertainment venue.
The five-year extension was announced inMelbourne by James Hogan, chief executive of Etihad Airways, and Ian Collins, chief executive of Melbourne Stadiums, the company that operates Etihad Stadium.
Hogan said: “Placing the Etihad name on this world class sports and entertainment stadium, as well as activating our marketing and hospitality rights, has provided Etihad Airways with a solid platform to build our brand across the state of Victoria and the whole of Australia.
“The partnership with Melbourne Stadiums gives Etihad Airways unparalleled exposure in Australia, one of the most important routes in our network, and we are delighted to extend the naming agreement for Etihad Stadium until 2019.”
Etihad Airways became the stadium’s naming rights sponsor on March 1st, 2009, the same month it commenced non-stop flights between Melbourne and Abu Dhabi.
By 2019, the Abu Dhabi-based airline will have sponsored the stadium continuously for ten years.