Tuesday, August 28, 2012

NEWS | Singapore Airlines rolls out new airport lounge concept


Singapore Airlines rolls out new airport lounge concept
Singapore Airlines has appointed renowned architectural and interior design firm ONG&ONG to develop a new design concept to be applied to all of the Airline’s airport lounges worldwide. The appointment is part of a more than $20 million investment programme in SilverKris Lounges for the next five years intended to enhance the travel experience of our customers.

The new design concept will be rolled out progressively to the Airline’s lounges from the middle of next year. The SilverKris Lounge at Sydney Airport will be the first to be fitted out with the new design concept.
Customer engagement will be a part of the design process, and a mix of customers will be involved from the initial conceptualisation to the testing and evaluation of prototypes.
“Many of our customers tell us that the moment they step on board a Singapore Airlines aircraft, they feel an immediate sense of ‘home’. We hope to replicate that ‘home away from home’ experience in our lounges, along with the warm Asian hospitality that Singapore Airlines is renowned for,” said SIA’s Senior Vice President Product & Services, Mr Tan Pee Teck.
“Apart from providing customers with an inviting and exclusive contemporary space, the next generation of SilverKris Lounges will meet the changing needs and expectations of both business and leisure travellers and better integrate the ground and air travel experience.”



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