Monday, August 27, 2012

NEWS | Tourism New Zealand unveils 100% Middle-earth, 100% Pure New Zealand campaign

Tourism New Zealand unveils 100% Middle-earth, 100% Pure New Zealand campaignTourism New Zealand (TNZ) is making a significant international push for new international visitors, with its latest 100% Pure New Zealand campaign, invoking the magic of Middle-earth.

Today’s release of the latest TNZ television and cinema commercial [available here on You Tube]tells a compelling story of how the cinematic fantasy world of Middle-earth —as revealed in the upcoming fantasy adventure motion picture The Hobbit: An Unexpected Journey— is in fact the reality of New Zealand.
It targets all potential travellers to New Zealand portraying the country’s stunning scenery and unique activities and experiences, coupled with Middle-earth-themed narration.
Chief Executive Kevin Bowler says the campaign aims to leverage off interest generated in New Zealand by its starring role as Middle-earth in the Peter Jackson-directed trilogies based on The Lord of the Rings, and The Hobbit.
“Millions of people have seen The Lord of the Rings trilogy and we expect millions more to watch The Hobbit trilogy, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures(MGM).


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