Full service carriers Air India and Jet Airways seem to have thrown in the gauntlet on budget airlines to garner more market share this festival season by announcing up to 40 per cent discounts on tickets booked a month in advance.Budget carriers Indigo and SpiceJetBSE -1.99 % have been gaining market share at the expense of Jet Airways. Air India's aggressive first mover stance to introduce special fares is significant as it comes in the backdrop of civil aviation minister instructing Air India to garner more loads (aircraft occupancy) few days ago.
The national carrier announced the "Jaldi Jaldi" scheme under which the fare for tickets booked at least 30 days in advance will be 40-50 per cent cheaper compared to the existing instant purchase fare, the airline said.
A day later, Jet Airways announced similar discounts saying, "The new apex fares will go on sale effective September 22 and will offer guests attractive savings on several domestic routes. Travel validity for 21-day apex fares is till October 18, 2012, while the 30-day apex fares have no expiry date."