Wednesday, September 12, 2012

NEWS | Improving passenger experience major driver for airport investment: Survey

A recent study by leading IT solutions provider for aviation companies SITA and Airports Council International reveals that airports across the world are investing most in technologies that would make airport experience better for passengers and these airports are banking on social media and mobile apps for reaching out to passengers. The main thrust of this usage is for providing personal experience to the passengers in otherwise impersonal airport lobbies. 

The 9th annual SITA survey, in partnership with ACIand Airline Business, reports that improving the passenger experience is the number one driver of IT investment by the majority (59%) of the world's airports.

Airports are using geolocation or the use of technology that would help locating the nearest internet connected device for three main reasons according ot the survey - Reducing passenger congestion with real time staff location (50%), monitoring of aircraft movements (32%) and movement of passengers at airports (31%). 

The survey results are based on responses from 91 airport operators, representing the views of 173 airports worldwide, managing 2.3 billion passengers per year, SITA said. 


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