Maldives, which is looking at India as one of its key markets to enhance tourism, is planning to launch a direct flight to Mumbai starting from November 15.
Initially, the Maldivian Airlines will fly from Mumbai to Male thrice a week and depending on the traffic it will slowly be enhanced to five days a week, he added.
"We are also planning to fly directly to New Delhi from next year," he said.
Currently, Maldivian Airlines fly to Thiruanatapuram five times a week.
Maldives, which is globally positioned as a luxury destination, is still working on its India marketing strategy.
Economically, Asia is on the rise, especially India and China. We are still working on our strategy to position Maldives for Indian Tourists though we plan to cater to upper middle class, luxury segment and youth, he said.
Maldives ecology is very fragile and for this the country is not looking at catering to the mass segment, he added.