easyJet, the UK’s largest airline, has added an innovative new online feature designed to help customers find exactly what they are looking for at the click of a mouse. ‘Inspire Me’ gives customers ideas on where to go, whatever their budget, helping them to see how far their budget can take them or just to pinpoint the right destinations for their trip, all displayed on a map of Europe.
The feature enables customers who are browsing the site to search by multiple criteria including price and by the type of trip they are looking for. Easy to identify symbols, like a heart for a romantic getaway or a sun for a beach break, help narrow options so customers can find their perfect trip faster than ever before. Each destination includes a link to easyJet’s booking process or to newly created destination guides for further destination specific information. To test “Inspire Me” logon towww.easyjet.com/en/inspireme
Peter Duffy, Director of Marketing for easyJet, commented:
“Our aim with easyJet.com is always to make it as easy as possible for our 400m annual visitors to the site, to find what they are looking for.
“We know that around 40% of customers coming to easyJet.com know that they want to travel, but are unsure exactly where to. This simple, yet innovative feature means they can search our 600 destinations more easily to find fantastic places to explore – many of which they might never have thought about!”