It is known for following an AirAsia type of model and has Tony Fernandes' one-time right-hand man Kaneswaran Avili as its commercial director. So it cannot be a mere coincidence that as one of the largest Asian low-cost airlines goes about its India strategy, Tiger Airways is not far behind.
In India since 2007, Tiger Airways stirred the market in the south recently with rock-bottom fares for flights to its hub in Singapore ($50, inclusive of taxes). It now wants to strengthen its India imprint by partnering an Indian airline.
"As a short-term strategy we want a partnership with an Indian budget airline that would be an interline kind of an arrangement [where passengers can be booked on the partner airline network for seamless travel] followed by an advance interline strategy where we can do joint marketing, align networks to be used as a feeder for the other airline and have joint marketing and distribution mechanisms," Avili told ET Magazine over the phone from Singapore after winding up a hectic India schedule. "Later, we would look at an equity partnership with an Indian carrier."