In a bid to increase revenue, Air India has proposed tying up with an international hotel chain and a bank to boost its frequent-flyer programme.
"We will partner with an international hotel chain and launch a co-branded credit card with a bank with a nation-wide presence. These features have been missing from our programme,'' said Air India’s commercial director, Deepak Brara.
Globally, airlines enter into partnership with other companies offering "earn and burn'' incentives in the form of free miles and discounts in purchase and hotel stays, but the national carrier’s scheme has lacked these features.
Air India earns about Rs 10 crore annually from the frequent-flyer programme — also called loyalty programme —but has not been aggressive in promotions and partnerships with other companies.
Also on the cards is upgrade of Air India holidays, which will allow travellers to make tour bookings directly on the airline website. Currently, it is a business-to-business platform and only travel agents can sell the tour packages.SOURCE:http://www.indiahospitalityreview.com/news/air-india-tie-international-hotel-chain